Dublin, June 18, 2025 (GLOBE NEWSWIRE) -- The "North America ATV And UTV - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025-2030)" has been added to ResearchAndMarkets.com's offering.
The North America ATV and UTV market is projected to expand significantly, with its size estimated at USD 9.90 billion in 2025, reaching USD 14.41 billion by 2030, registering a CAGR of 7.8% over the forecast period.
The increasing inclination towards adventure sports and recreational activities, coupled with rising demand in military applications, is driving this growth. Government initiatives to develop off-road trails are anticipated to enhance the recreational landscape, benefiting enthusiasts and impacting market dynamics positively.
ATVs and UTVs are no longer limited to recreation. Their utility spans various industries such as agriculture, hunting, patrolling, and gardening. The United States is poised to lead the market, propelled by supportive governmental policies, new laws, and financial incentives aimed at fostering the sector's growth. Enhanced safety features due to stringent regulations are further boosting ATV popularity across the region.
Sports Segment Witnessing Major Growth
- Interest in sports and recreational activities is a primary market driver. Manufacturers are innovating eco-friendly models to mitigate carbon emissions, potentially expanding the market for ATVs further.
- High-performance criteria for sporting ATVs and UTVs include lightweight construction for acceleration, stiffer suspensions for handling, and low centers of gravity for stability. They are prevalent in high-octane racing events such as dune, cross-country, and hill climbing races.
- Currently, four-stroke engines are more common than the once dominant two-stroke engines in sports ATVs. Professional racing circuits like the Grand National Cross-Country Series and ATV National Motocross Championship are platforms where such vehicles are showcased.
- Key players are enhancing recreational trail access to boost market penetration. For example, Yamaha's Outdoor Access Initiative (OAI) has surpassed USD 6 million in funding to improve and expand public land access for motorized recreation.
- The US sees rising ATV and UTV popularity due to increased off-road terrains, competitive racing events, and infrastructural development in recreational facilities.
United States Expected to Dominate the Market
- The US market is buoyed by increasing recreational spending and off-road events. Youth interest in adventure and the diverse range of available models drive this demand.
- The military's expanded use of ATVs and UTVs for varied applications like troop and ammunition transport on rugged terrains is a significant market accelerator.
- Infrastructure expansion, like dedicated pathways in parks, is expected to further stimulate market growth by enhancing vehicle accessibility and consumer interest.
- Local initiatives are promoting ATV/UTV use for recreation. In 2023, Green Lake and Ankeny City introduced regulatory frameworks for vehicle route approvals, encouraging manufacturers to expand their presence.
North America ATV and UTV Industry Overview
The market is dominated by key players such as Polaris Industries Inc., American Honda Motor Co. Inc., BRP Inc., Arctic Cat, and Yamaha Motor Co. Ltd. Companies are strengthening their foothold through backward integration and diversifying portfolios with new models offering enhanced features.
- In July 2023, RJWC Powersports partnered with Kimpex to distribute high-performance ATV and UTV accessories, facilitating market entry into Canada.
- April 2023 saw Powerland Tachyon's introduction of an advanced ATV in the US market, featuring all-wheel drive and potent power outputs, priced at approximately USD 15,000 pre-tax.
- In March 2023, Yamaha Motor Corp. announced over USD 119,500 in funding for racers under the Yamaha BULU cRU program, broadening support for competitive racing.
Key Topics Covered
1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
5 MARKET SEGMENTATION (MARKET SIZE BY VALUE [USD])
5.1 By Vehicle Type
5.2 By Application
5.3 By Fuel Type
5.4 By Country
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 ATV AND UTV BRANDS SPECIFICATION BY SELECTED BRANDS
A selection of companies mentioned in this report includes, but is not limited to:
- American Honda Motor Co. Inc.
- Yamaha Motor Co. Ltd.
- Arctic Cat Inc.
- Kwang Yang Motor Co. Ltd.
- Polaris Industries Inc.
- BRP Inc.
- Suzuki Motor of America Inc.
- Kawasaki Heavy Industries Ltd.
- DRR USA Inc.
- Daymak Inc.
- Kubota Corporation
- Deere and Company
For more information about this report visit https://www.researchandmarkets.com/r/ynhhkw
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
